Baby Products

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I’ve been using Aquaphor for years as a lip balm, but an NMF tipped me off to another great use for the ointment – eye cream.  It’s goopy constitution will nourish and protect your delicate under eyes just as it does your baby’s bum.  I’ve been trying it for the past few nights, and I can already tell that my under eyes are less swollen and red. Ahh… goodbye fancy eye cream, hello Aquaphor.

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My friend tipped me off to the next offender in a series of companies that sell to parents with unwise marketing-speak. The company is the maker of many allergy, flu and cold remedies – Triaminic.  But this one is so blatantly obvious that I think it may take the cake of unwise marketing.  Apparently, Triaminic seems to think that moms are in charge of the medicinal needs of their children.  Come on, their tag line “The Medicine of Motherhood,” says so.

Even the sickly sweet cartoon of a baby elephant latching onto its mom on the front page of their website shows who they think runs the snotty nose and watery eye show in the house.  To their little credit, they do try to make a case for EEOP (that’s Exaggerated-attempt to Equal Opportunity Parent) on the same page.  As seen in the “For Parents” section of the site:  

“Moms and Dads can explore the Parents’ area to access useful information to help you care for your family. Get in touch with a Triaminic® expert in the Triaminic Clinic® to learn more about special offers and events.”

That is not enough to please this mom.  ‘Scuse me while I decongest myself. 

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My days of being a fashionable working mom may be over soon.  Why, you ask? I can only answer it with one word: mobility.  Yes, my son’s days of being immobile are coming to a screeching halt.  To some, this may be a welcome sign that your baby is moving up in the world.  To me, it raises the dreaded question: NOW, how am I going to get dressed for work in the morning?

Back when I started working, my morning routine was a breeze.  I’d stick my son in the bouncy seat (can’t describe my love for that invention), shower, dry my hair, put on my makeup, get dressed, and he’d still be sitting there, smiling, in his chair, watching the starfish turn and turn.  This morning though, I realized that my steady routine was slowly slipping through my newly-moisturized hands.  

It went something like this: Son sits in bouncy seat for 5 minutes while I shower (I confess, I didn’t wash my hair, but wore a cute headband), and towel dry.  Son needs to get out of seat, now! Take son out of seat and scurry to my closet for anything that matches.  Run back to bathroom where son has managed to hit head on cold tile floor when rolling over (ouch!).  I sit him up and prop his back with a Boppy pillow (another one of my favorite inventions).  I’m good for another 10 minutes. Brush my teeth, put on my mom makeup (love the foundation stick!) but I’m not finished.  I have not accessorized yet.  But son cannot wait for me to pick out the perfect matching earrings.  He needs to be picked up, now!  Pick up son and walk to closet where I find something to doll up my droll outfit.  Now son wants to get down, now!  But I don’t have shoes on.  Prop son up in closet while trying on various shoes that will not kill my feet all day.  Son wants to play, now! How do I have time to play when I need to pack up my purse and wolf down a banana before I get in the car? 

But just then my answer to how I will get dressed in the morning is at the door.  Nanny arrives, and I can assume my fashionable working mom position once again.  If only I can get to work on time.

I was at the mall on Wednesday (I refuse to go on the Friday after Thanksgiving) and wanted to share two stores with things on sale for us, if you dare:

Banana Republic– has a plethora of great looking headwraps and headbands.  I scored a brown silk one for $12.99.

Janie and Jack– having a tremendous sale on baby clothes.  Love their sweats for little boys.

Have a Happy Thanksgiving!

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Apparently Gerber is not alone in writing silly gender specific copy for their baby products.  Second in my series of companies who don’t know who their target audience is is Britax, maker of world-class baby car seats.  As my husband (yes, he gets involved in baby related tasks, shocker!) was installing our new Britax Decathalon (Onyx fabric) car seat, I walked out to check in on his progress.  It was then that of course, I read the outside of the car seat package (written in what had to be 80 pt. font) where Britax explains the benefits of their car seat (Safety! Fashion! Convenience!). But it was the “Convenience” category copy that really caught my eye. Here’s what it said:

“Moms around the world love Britax seats because they’re easy to install correctly (it took 30 minutes find the LATCH cords), and they have great features like one-hand adjustment (?) belt holders (??), built in lockoffs (??!!!??), belly pads (this one made me laugh) and more.”

For starters is the obvious- “MOMS” around the world love Britax? Britax, do dads not drive baby around? But second, and probably more important, is the notion that they actually believe that a mom reads and understands what a “lockoff” is and that is the main reason we bought the seat.  Copywriters: want to know the reason I bought this particular model seat? A few of my NMFs have it and love it.  It was all about the word of mouth.  I didn’t read the copy on the package (who has time?) to know that this was a good and safe seat. I talked to the most important marketer- another mom.
Lesson for Britax- maybe it’s time to find new copywriters.

Check out this interesting idea- a “Mamaponcho” to cover you and your baby in a sling.  Conceptually, I like it- I mean, baby can get cold in the Bjorn in the winter. It’s midly fashionable (although I really would only get it in black).  As far as slings go, I like the Peanut Shell. It comes in awesome, fashionable patterns and is very comfortable. A life saver when my son was born.

I’m fired up. Last night as I was unwrapping some Gerber infant spoons for my son to feed him his veggies I noticed on the back packaging some disarming text. Under the description of the product (i.e. “small tip fits easily in baby’s mouth”), was additional text saying: Long, slim handle makes feeding baby easier for mom. Uhm, for WHO!?? Last time I checked my husband fed my son all weekend. Not to say anything about our nanny who feeds him 3 days a week.  As a regular Gerber product buyer, I’m offended that they only consider “mom” feeding the baby. Hey Gerber, it’s 2006.