My blog has changed, the new url is: http://selfmademom.net.  

My friend tipped me off to the next offender in a series of companies that sell to parents with unwise marketing-speak. The company is the maker of many allergy, flu and cold remedies – Triaminic.  But this one is so blatantly obvious that I think it may take the cake of unwise marketing.  Apparently, Triaminic seems to think that moms are in charge of the medicinal needs of their children.  Come on, their tag line “The Medicine of Motherhood,” says so.

Even the sickly sweet cartoon of a baby elephant latching onto its mom on the front page of their website shows who they think runs the snotty nose and watery eye show in the house.  To their little credit, they do try to make a case for EEOP (that’s Exaggerated-attempt to Equal Opportunity Parent) on the same page.  As seen in the “For Parents” section of the site:  

“Moms and Dads can explore the Parents’ area to access useful information to help you care for your family. Get in touch with a Triaminic® expert in the Triaminic Clinic® to learn more about special offers and events.”

That is not enough to please this mom.  ‘Scuse me while I decongest myself. 

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