I’m fired up. Last night as I was unwrapping some Gerber infant spoons for my son to feed him his veggies I noticed on the back packaging some disarming text. Under the description of the product (i.e. “small tip fits easily in baby’s mouth”), was additional text saying: Long, slim handle makes feeding baby easier for mom. Uhm, for WHO!?? Last time I checked my husband fed my son all weekend. Not to say anything about our nanny who feeds him 3 days a week. As a regular Gerber product buyer, I’m offended that they only consider “mom” feeding the baby. Hey Gerber, it’s 2006.
October 16, 2006
October 17, 2006 at 10:35 am
I think your husband sounds like a great guy!
November 7, 2006 at 9:01 pm
[...] Apparently Gerber is not alone in writing silly gender specific copy for their baby products. Second in my series of companies who don’t know who their target audience is is Britax, maker of world-class baby car seats. As my husband (yes, he gets involved in baby related tasks, shocker!) was installing our new Britax Decathalon (Onyx fabric) car seat, I walked out to check in on his progress. It was then that of course, I read the outside of the car seat package (written in what had to be 80 pt. font) where Britax explains the benefits of their car seat (Safety! Fashion! Convenience!). But it was the “Convenience” category copy that really caught my eye. Here’s what it said: [...]
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